Search Engine Optimization (SEO) is a major concern of both new and experienced webmasters. Most of the marketers believe that it is important to get as much visibility as possible on search engines to increase their traffic and improve their online businesses. This belief is partly true and partly false. Let’s discuss this in detail.
Search engine optimization or SEO, is the method of enhancing the quantity and quality of site visitors to a particular web page or a site. It aims at improving the ranking of web pages in search engines by utilizing popular keywords. SEO aims at free traffic rather than paying traffic or direct traffic.
Some feel that paid search results are the most important part of SEO,
but the results of organic search engine optimization far outstrip them. However, the results of optimization can be discounted if the targeted keywords are not used in them. So, the main task of optimization is making sure that the keywords are relevant to the topic of content. The second task of SEO is to make sure that the keywords are used in enough quantity. SEO is similar to advertising in that you cannot leave ‘dead space’ in your ad.
With the huge number of web pages on various search engines, it becomes imperative to have a good optimization strategy to promote your site on major search engines and to achieve good rankings. Many techniques are used by SEO specialists to optimize a site for the top positions in search results. While some of these techniques are totally successful and produce desired results, there are others that fail to bring about any noticeable difference in search results. This is mainly due to the fact that most people use different keywords for optimization and to choose the best keywords for optimization.
Apart from this, keyword research and internal links play an important role in search engine optimization. Keyword research refers to the process of choosing the right keywords to be used in the content so that the site can get a good ranking in search engines such as Yahoo, Google and Bing. It is estimated that about 85% of search engine traffic is generated through the use of keywords. There are several companies that offer keyword research services. These companies conduct the research and analyze the existing keywords on the internet so that you can make necessary changes to improve your site’s rank on the search engines.
Search engine optimization involves the process of building quality inbound links from sites that are related to your industry and that of your business. Link building encompasses the processes of blogs commenting, directory submission, social media marketing, guest blogging etc. Internal linking is also an important aspect of SEO; however, it is often ignored by most SEO firms. The main purpose of link building is to promote your site on the internet and to increase your visibility in the search engines, but many firms overlook the importance of social media marketing.
Another important aspect of SEO is article writing,
especially articles submitted for free directories. These articles contain backlinks pointing back to your website. This is known as the Content Marketing or SEM. However, some people ignore the importance of these internal links and believe that they are not as effective as paid search results. On the contrary, they are very effective and should never be ignored.
Apart from keyword research, link building, and article writing, the firm should invest time in monitoring the social media marketing campaigns. Social media marketing refers to the strategies used to spread the word about your business, products and services via different social media platforms. Some of these platforms include Facebook, Twitter, Google+ among many others.
- This form of online marketing has become very popular with online business owners.
- To ensure that your SEO campaign targets the correct audience, the SEO firm should have a good understanding of online marketing.
- By doing so, the company is in a better position to ensure that its target market is able to access your products and services.